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                  Levar Doucet, the visionary behind the brand, launched it in 2018 with a powerful message: FLY. From the dawn of time, humanity has proven its ability to achieve the impossible, whether it's inventing written language, constructing majestic pyramids, or venturing into the vastness of space. FLY is a call to surpass the boundaries imposed by society, embracing the limitless potential of the human imagination. Why settle for the limitations that confine us to being insignificant bugs when we can soar to extraordinary heights? FLY, forever pushing the boundaries, represents a brand defined by quality, style, and the diverse individuals it represents.